Every brand today is „customer oriented“. Every Brand and every Retailer wants to be „customer driven“ and is searching for THE „customer experience“. Everyone is going digital not really knowing want that means. But aren’t they missing out something? How good is it to have the „tiger in the tank?“ (as an advert of ESSO said in the late sixties) if the driver of the car is not able to drive it? Do we need to go online, if the online business is going offline? Having five years of experience in Future Retail Experience Design Strategy, Concept Design and Implementation at BMW with all its ups and downs, and two years of participating and exchanging at various retail conferences and congresses I will shares the view of some great leaders and provoke on some topics around the customer centricity of brands.business insider Michele Fuhs @12min.me - „Who cares about digital?" | |
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| Science & Technology | Upload TimePublished on 17 Nov 2017 |
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